Hi, it's me

By now, you probably know my name (if not, hi again—Désirée here!).

I grew up in Switzerland, studied Economics, and spent over a decade climbing the corporate ladder at Raiffeisen, one of Switzerland’s biggest banks. Then I had a realization: corporate life wasn’t for me.

So I quit. Booked a flight. And built a career that actually aligned with my passions, business, travel, and helping others create the freedom they crave.

That decision led me here, to building a business that enables others to do what they love, on their own terms.

Why I Do This

Over the past few years, I’ve worn many hats: freelance consultant, startup founder, strategist, problem solver. I’ve helped brands launch, pivot, automate, and grow. And in doing so, I figured out my own superpower:

I make businesses work, so you can focus on what you do best.

Most solopreneurs and small business owners love their craft, whether that’s photography, wellness coaching, creative work, or tech. But the operational side? The strategy, automation, and backend processes? That’s where many get stuck.

That’s where I come in: I believe success should feel effortless, not like an uphill battle. With smart systems, clear strategy, and aligned execution, you can work less, achieve more, and actually enjoy running your business.

My Approach to Business Growth

Work Smart, Not Hard

I don’t believe in 60-hour workweeks (for myself or for you). Instead, I focus on efficiency, automation, and workflows that let you scale with ease. Imagine a business that runs smoother, grows smarter, and gives you back your time. That’s the goal.

Conscious Growth

Success should feel aligned, not exhausting. If it’s all hustle with no fulfillment, what’s the point? I help business owners build a future that makes sense, financially, energetically, and personally.

Holistic Strategy Meets Hands-On Execution

Business isn’t just about making money, it’s about creating something that flows. Everything is connected. Mindset matters. Strategy matters. Execution matters. I help you bring it all together.

My Experience

I’ve worn many hats, but here’s what really counts:

Startup Innovation & Digital Transformation

Co-Founder, Workplayz & Founder’s Associate, The Spirits Academy
I’ve built startups, shaping business strategies, conducting market research, developing products, and optimizing digital infrastructures, all while keeping operations running smoothly.

Strategic Consulting & Digital Growth

Freelance Business Consultant
I’ve helped businesses develop strategies, optimize workflows, introduce automation, and streamline office management, bridging the gap between vision and execution.

Corporate Management & Operations

Head of Management Support, Raiffeisen Schweiz
I led strategic initiatives, optimized business processes, managed financial planning, and ensured teams, projects, and operations ran efficiently.

And I studied Business Economics with a major in General Management

But what really matters? I turn chaos into clarity so you can focus on what you do best.

Let’s Build Something Big - Together

Business doesn’t have to be complicated.

Let’s make it smarter, easier, and way more fun.

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